In the world of marketing, it’s a well-known fact that anything that has to do with sex tends to sell well. In fact, it’s not only sex—concepts that are related to violence are also known to become bestsellers. However, marketing experts over at China don’t seem to be fond of such content. Therefore, they are now banning any content that are related to sex, gambling and violence in the advertisements of online gaming. In fact, China is not only intent on banning explicit advertising content but it seems that the Chinese are not so fond of online gaming either. Marketers feel that removing sexual and violent content from online gaming advertisement will also discourage people from playing online games in general.

Before you start commenting that the Chinese may be too conservative, you should know that it’s a common practice in China to use pornstars to promote online games. Surprisingly, the practice is not all that common yet in the West. Of course, there was the infamous Saints Row 2 commercial wherein adult Tera Patrick got on board to promote the game. And by “promote”, we mean she slowly stripped off her clothes on screen while singing the game’s praises. Surely, male gaming fans everywhere are wondering when they might see such a marketing tactic again.

If you’re a fan of the game Alpha Protocol by Obsidian then you’d be disappointed to know that Sega has just announced that the game will see no sequel. You’re probably shaking your head in disbelief especially because the game pretty much had a brilliant concept behind it. Unfortunately, it also had poor sales and in a profit-driven industry like videogames, numbers are more responsible for creating sequels than brilliance.

According to Mike Hayes who is the head of Sega US, the game did not do well commercially and that is the simple explanation why it won’t be getting a sequel. Hayes also says that this is despite the intelligent concept of the game. He also talks about how RPG games usually have to rank very high in Metacritic in order to do well in the market.

Hayes also admits that even though Alpha Protocol was a good game, it hasn’t proven to be a wise investment. And since RPG games are basically large projects, a sequel to the game won’t be a smart business decision.

Many critics believe that the problem may have stemmed from the steep price tag of the game. At $60 a pop, the game was obviously packaged as a budget game so a full retail price just didn’t agree with consumers.